Think about it in the context of if your business was an offline shop. Think about the SEO / Organic search as being how busy the highstreet is that your shop

Think about it in the context of if your business was an offline shop. Think about the SEO / Organic search as being how busy the highstreet is that your shop resides. Then think about the amount of transport links (roads / trains / airports) that are nearby being the incoming links. Finally, think about the competition for the keywords on search, as being similar shops on the high street. Currently you may have a great shop with lots to offer, but it's stuck out in the middle of no where, with no transport links and hardly any passing traffic. What's worse, is that you have many shops just like yours in the area and no unique selling point. You wouldn't expect that shop to thrive. The technique many use these days, is to work on the keywords / SEO from the start - placing their shop in a busy place with existing traffic passing through. Looking for a niche which doesn't have too much competition. Then they contact similar blogs / media providers and try to get as many links as possible coming in. They now have the traffic, they just need to provide a good service and convert it to revenue somehow. 'SEO bullshitery' - is the wrong way to think of it. Along with 'SEO' being black art or magic. Ok, there are people out there that are 'gaming' the system, but it doesn't change the fact that for a web product SEO / market competition online for the niche is an extremely important thing to consider.