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Google _loves_ sites that are tightly focused on a specific niche that update frequently containing well written text. I found this out by accident when Newsle
by iamelgringo 16y ago
Google _loves_ sites that are tightly focused on a specific niche that update frequently containing well written text.
I found this out by accident when Newsley's page dedicated to articles from preview.bloomberg.com[1] (Bloomberg's new look and feel beta ) started getting a bunch of organic search traffic. Turns out, I'm on the front page of Google's results for that search term [2].
By rights, I have no reason to be on that front page. There's 9 Million other results in Google's index for that search term, and my site soft launched last November.
My SEO for that page was a complete fluke. Newsley started out as a social news site, and I simply created a page for articles from a particular source. Google really liked the page, and apparently there weren't too many other sites like that. So, I'm on the front page.
I'm leaving social news behind, and turning Newsley into a search engine for economic and social news. But, even though I'm neck deep in writing the Newsley_bot, a bunch of web scrapers and learning out how to build a real time index of financial news, I'm releasing individual results pages as I have them. I also created a tagging system so the Google_bot has a way to reach those pages as well as I included those pages in my site map.
Since I started doing those things 3 weeks ago, the number of pages from Newsley.com in Google's index has gone from 200 to 17,000, my organic traffic has gone from 3-4 hits a day to 80 hits a day, and My total traffic has more than tripled in the last week. I'm also hitting the first two pages of Google results for 40 long tail search terms, including "What's Popular" [3].
All that really means to me, however is that when I release basic search functionality in a month or two, I should have a decent stream of traffic to use the search features, so I can work on improving it.
Whether it's SEO bullshittery or not, this is how Google (and consequently most of the interweb) works. And, like it or not, that's what you have to do if you're going to get organic search traffic: have to have a page or site tightly focused on a specific topic, with decent text that updates frequently. Well crafted urls, titles and meta tags also help a lot too.
ref:
[1] http://newsley.com/by_source/preview.bloomberg.com/ http://newsley.com/by_source/preview.bloomberg.com/
[2] http://www.google.com/search?q=preview.bloomberg.com http://www.google.com/search?q=preview.bloomberg.com
[3] http://www.google.com/search?q=what%27s+popular&hl=en&ei=3tt8TLGZOZG-sQPms8GDBw&start=10&sa=N http://www.google.com/search?q=what%27s+popular&hl=en...
[4] clickable: http://Newsley.com http://Newsley.com