4 ms·
It's really hard to convince people to regularly "pull" content from you versus agreeing to have it "pushed" to them somehow. You need one heckuva brand. I lik
by eli 9y ago
It's really hard to convince people to regularly "pull" content from you versus agreeing to have it "pushed" to them somehow. You need one heckuva brand.
I like email because it's one of the only "push" media that's both widely deployed and decentralized. (I once thought RSS would become that for the web, but it hasn't worked out that way.)
In any event, if you've been relying on Facebook to supply 75% of the traffic that goes in the top of the funnel, you're going to be having a bad day when that disappears. Even if the funnel is great.
- WorldMaker 9y agoJust because it is hard doesn't mean the companies get a pass for not doing it. If you don't have a brand that users want to "pull" from you, what are you even doing as a publisher? That's almost Publishing 101. It's easy to blame Facebook for the hard work that they should have done all along, is all I'm saying here. ;) As an RSS fan (and still an active user), I do agree that one of the prime failings here was that publishers in general too strongly backed the Facebook horse instead of, say, training users about the advantages of RSS. But yeah, why do the hard work today when you can wait for the rug to pulled out from under you by a third party and then do the hard work anyway?