But isn't 37signals famous /because/ of their "byproducts?" I mean, I'd never have heard of them but for their extensive blogging. I know when I wrote my book

But isn't 37signals famous /because/ of their "byproducts?" I mean, I'd never have heard of them but for their extensive blogging. I know when I wrote my book, I figured all the time was coming straight out of the marketing budget. (now, I've yet to properly exploit all the resulting marketing... I'm not saying I got a good deal but it is pretty nice to have the marketing problem solved for the foreseeable future.)