Exactly, I was shocked to see Ackman betting against Herbalife, because I have seen Herbalife craze first hand in India. My office was in M.G Road, Bangalore, a

Exactly, I was shocked to see Ackman betting against Herbalife, because I have seen Herbalife craze first hand in India. My office was in M.G Road, Bangalore, a premium spot of Bangalore, and Herbalife had a big distribution center right there (next to our office building). It was always crowded, people coming and going. My then roommate also got into the Herbalife cabal, and got his entire family involved. He claimed that his dad had lost significant weight after regularly having one of their shakes, and left no stone unturned in advertising the product, to the point that some people started avoiding him. But note, he never asked any of us overtly to buy Herbalife products and build a chain of Herbalife-peddling minions. I guess the point is, some people are attracted to the exclusivity factor, they think that wow these products are expensive, so they must be good, and praise about them to others. Some of these praise soaked people get interested enough to check it out, and the iteration continues.