Also (c) when your idea isn't working out. We're undergoing a massive internal change that's pretty much akin to starting an entirely new business within a bus

Also (c) when your idea isn't working out. We're undergoing a massive internal change that's pretty much akin to starting an entirely new business within a business, simply because what we're doing has less potential growth than what we're looking at doing, which is new (which is rare in our industry).