It would be far better if there were a many dozens of Facebooks with roughly equal numbers of users. It would be a much more intelligible market for the small

It would be far better if there were a many dozens of Facebooks with roughly equal numbers of users. It would be a much more intelligible market for the small fish to operate in, as the whims of any one algorithm wouldn't be so significant. Unfortunately, the vast majority of internet traffic is controlled by a handful of algorithms controlled by an even smaller number of organizations. Their inscrutable whims can make or break businesses, and that's far to much power for them to have.