The better word for organic here is free traffic. Buying newsfeed ads was either at a loss or break even but the sharing/interactions from the paid stuff trigge

The better word for organic here is free traffic. Buying newsfeed ads was either at a loss or break even but the sharing/interactions from the paid stuff triggered the free traffic. The founders of LittleThings knew what they were doing. I’m guessing they pocketed good profits in the beginning and then tried to cash out at the end. Everyone knew this Facebook newsfeed traffic would end like Zynga. It has been a big positive for publishers who were getting lower CPMs because these sites were sucking display network ad spend dry every day. I assume it’s also a big positive for society since fewer drivers are looking at dumb Facebook clickbait while flying down the highway.