Exactly! That's what we're doing in our own niche right now (launching in 1.5 months). Our first phase is targeting businesses exclusively, although for now n

Exactly! That's what we're doing in our own niche right now (launching in 1.5 months). Our first phase is targeting businesses exclusively, although for now not the larger ones because those take mega time and $$$ to sell to (which is why software they buy always costs so much...). Look at Basecamp and Highrise and you'll see plenty of proof that this strategy is totally viable. The other huge advantage a web-based app can offer over the traditional corporate apps, which those apps can't easily compete with once you start rolling, is that there's no hardware + license fees, only a monthly service subscription. You take the headache and high initial cost out of it, and you open these types of apps to a much wider class of businesses too.