Talk to your friends in other industries about what problems they have around the office. Chances are that more companies are facing similar problems, and mark

Talk to your friends in other industries about what problems they have around the office. Chances are that more companies are facing similar problems, and marketing a solution to a known problem is more effective than showing up on their doorstep and telling them their software sucks. This thread made me realize that a problem my boss has been complaining is a good opportunity for a startup.