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Facebook went through the same kind of issue themselves. At one point Zynga Games (Farmville fame) was about 70% of Facebook's profits. Then the variety of ph
by randomerr 9y ago
Facebook went through the same kind of issue themselves. At one point Zynga Games (Farmville fame) was about 70% of Facebook's profits. Then the variety of phones apps and copycat games Facebook without the ads became popular. This almost killed Zynga and by proxy Facebook. That was about the time Zuckerberg also stepped down. Odd timing.
In the business world many people say you should never put more the 30% of budget at anytime in one market onless yuo have a way to switch out of it. Since 75% of LittleThings' traffic came from Facebook a YouTube style adpocolipse scenario was bound to happen eventually.