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I have no real evidence to back this, but I think that many of these publishers simply would never have existed/gained traction without Facebook. Facebook made

I have no real evidence to back this, but I think that many of these publishers simply would never have existed/gained traction without Facebook. Facebook made it (comparatively) very, very easy to get eyes on their articles, especially time-wasting "fluff" articles as opposed to articles that would have been search driven because of their search-worthy content.

CharlesW 9y ago
> …I think that many of these publishers simply would never have existed/gained traction without Facebook. Facebook made it (comparatively) very, very easy to get eyes on their articles… This is a good point that may not be universally understood. Just as Facebook can suppress certain content when it's useful for them, they also artificially "boost" content when it's useful for them. For example, when Facebook Live was introduced you could get very high "reach" numbers (compared to your "normal" reach) simply by using this new feature that Facebook wanted to promote.