Also, and this is absolutely important, keep a small notepad and pen(cil) nearby, and write down your ideas the instant they come. You'd be surprised how many g

Also, and this is absolutely important, keep a small notepad and pen(cil) nearby, and write down your ideas the instant they come. You'd be surprised how many great ideas we have and forget. Remember to note the date, and how you came up with the idea. If you're without writing tools, set a reminder in your phone to a time when you know you'll be home, but it is imperative you record it. Don't be afraid if ideas come out of sequence. I'm getting into freelance graphic design, and one evening I just started writing the word 'concept' in all sorts of ways, using 'k' instead of 'c', and then drew a capital 'T' with the letters 'concep' under it. Then I thought: let's try another letter. So I drew a capital 'S', but with a straight vertical line and 2 horizontal lines instead of curves, and had 'con' down the left side and 'ept' down the right. It looked good, but I wanted to explore some more. So I tried the letter 'C', and wrote 'oncept' inside it following the shape of the 'C'. That was the first breakthrough: it looked like half of a clock. So I draw a full clock, and what do you know, the letters in 'concept correspond perfectly to the number positions on a clock face! So 12 o'clock is a 'C', 11 and 1 o'clock are 'O' etc. So I found myself with a clock with the word 'concept' on it twice... two concepts. A little more brainstorming gave me the final name "Twin-Concept." This is what I meant by ideas out of sequence: normally, you'd come up with the company name and then design the logo, but I was determined to use that logo, and so I named the company after the logo! The hour marks are set in green, to give it that 'glow in the dark look.' Against a black background, it's sexy. Oh, and did I mention that you should write down ideas as soon as they come?