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Having redesigned a hospital's recruitment process to use Facebook advertising for the more "blue collar" type jobs (porters, support workers, estates type jobs
by angrymouse 9y ago
Having redesigned a hospital's recruitment process to use Facebook advertising for the more "blue collar" type jobs (porters, support workers, estates type jobs as well as nurses) I can really see this working.
We got ridiculous traction in the local area. We were reaching people who had never really thought of a career at their local hospital. But a hospital isn't just doctors.
Often with Facebook we didn't actually directly hit the candidate either. People's mum, uncle, brother or friend would find the advert and pass it on.
Facebook is already successful in recruitment. Only makes sense they really target this market and provide the business tools to do it
- ecshafer 9y agoI come from a blue collar background, and have a large blue collar network on Facebook. I regularly see people posting about jobs, sharing that they are looking for jobs, etc. It will often be in just a generic post along the lines of "x construction is looking for laborers, $20 an hour call #" then reshared a hundred times. I think a formalized and well designed way of doing this could work and a have a large benefit.
- pnathan 9y agoI live in a very not-white-collar neighborhood these days and am on in variety of neighborhood e-groups. Facebook is used, heavily, by the lower class. Very. heavily.