You might find this book useful: "A Technique for Producing Ideas", by James Young. Exceedingly short, simple, meant for advertising, but helpful for any indu

You might find this book useful: "A Technique for Producing Ideas", by James Young. Exceedingly short, simple, meant for advertising, but helpful for any industry. http://www.amazon.com/Technique-Producing-Advertising-Classics-Library/dp/0071410945/ http://www.amazon.com/Technique-Producing-Advertising-Classi...