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Webapp free trials - CC required vs no CC needed
Does anyone have any data on conversion rates comparing the two approaches? I often wonder if the (assumed) increased number of signups when no CC is required is offset by a lower rate of conversion to paid status.
- exline 16y agoI don't have any statistics to back up my answer, but I suspect that requiring a CC at signup will decrease your revenue. I know personally, I do not sign up for things that require my credit card. I blame gyms for this. It is the classic stereo type where you sign up and then forget to cancel. Time is very important, so I don't want to deal with having to cancel. My webapp as a free trial (very little information required, username/pw) and a free demo (no information at all required.) My support costs are virtually 0 for trials and demos. In fact, any customer asking a support question ends up being a paying customer. They actually want to use the product. I want to maximize the number of prospects at the top of my sells funnel, so I reduce the barrier to trial to as little as possible. If anyone has done an A/B test on this, I would like to know the results.