> That is not how some are reading it. It's not how I've understood Article 28(2) either, though getting new consent each time is nuts (e.g. I change from Mailg

> That is not how some are reading it. It's not how I've understood Article 28(2) either, though getting new consent each time is nuts (e.g. I change from Mailgun to Postmark and have to ask all SaaS customers for consent). This makes sense from the user's perspective. Maybe they trust Mailgun but do not trust Postmark. If they have explicitly agreed to you sharing their personal data with one company you shouldn't be able to start sending that customer's personal data to another company without their consent. If you sign up for my service and I ask for consent to send specific data to SecuriCo for "user analytics and tracking" I shouldn't be able to change that to sending the data to the NSA without telling you. The whole point is that the user should be in control of what businesses are doing with their personal information.