Given the requirements of traffic for effective A/B testing, companies already have to be moderately big to do testing effectively. That said, it could very we

Given the requirements of traffic for effective A/B testing, companies already have to be moderately big to do testing effectively. That said, it could very well be that Optimizely was dealing with increased support costs as A/B testing is widely misunderstood. This could cause perception to reflect badly on the product, and by adding such a minimum price, they virtually ensure the client has enough traffic to be worth their time. I am not sure which plan you folks were evaluating, but looking at their offerings, you really need to be at the 'Business' level to get the most out of your reporting, or the 'Enterprise' level to optimize specific customer segments, rather than the entire site. Those are some complex topics, and by setting such a high minimum, they are very clear that the client company is invested in their testing program, likely willing to have those discussions, and in short, worth Optimizely's time.