I think Optimizely was very smart. A/B testing is very hard. Designing tests is hard and you need quite a bit of traffic before your results become valid enoug

I think Optimizely was very smart. A/B testing is very hard. Designing tests is hard and you need quite a bit of traffic before your results become valid enough to act upon. For these reasons, many smaller organizations simply don't have much success with A/B testing. And, I'd bet my bottom dollar that the organizations who don't have much success blame Optimizely instead of their own design.