There are tons of A/B testing tools on the market — even Google Analytics has one. The price point is just Optimizely's way of saying that the enterprise marke

There are tons of A/B testing tools on the market — even Google Analytics has one. The price point is just Optimizely's way of saying that the enterprise market is what they care about. In this case, I think you have a customer-product mismatch more than anything else. Sure, I'd love to use their product on a smaller traffic site but web analytics is a crowded crowded space and the companies that carve out a niche they can dominate do best. (Full disclosure: my startup makes an event router that sends data to tons of analytics services.)