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See: https://news.ycombinator.com/item?id=16476454 https://news.ycombinator.com/item?id=16476454

• quickthrower2 9y ago
  So the accepted wisdom is "Raise yer prices", regardless of anything else?
  • BartBoch 9y ago
    I think it is accepted wisdom for small SaaS startups, not a universal knowledge. For a company like Optimizely with the established user base, possibly it is smarter to go after 100 enterprise customers, rather than 10,000 mixed ones. I personally strongly disagree with such tactics and I think this might lead to the company collapse in far future. By cutting out small users, you are wiping out testers, that pay to use your product and provide a valuable feedback. Instead of cutting out the smallest customers, they should optimize their offering, so that small users are being served completely automatically, hands-off, with only email support provided.
    • quickthrower2 9y ago
      You have articulated my thoughts about this love of raising prices. Your second point is spot on. McDonalds is still in business, after all.