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“I’ve seen as low as 35¢ per 1,000 views and work with some YouTubers who can earn $5 per 1,000,” Comparing that to the numbers in the DailyCandy YouTube adver

“I’ve seen as low as 35¢ per 1,000 views and work with some YouTubers who can earn $5 per 1,000,” Comparing that to the numbers in the DailyCandy YouTube advertising post from yesterday, it seems video creators aren't getting a lot, advertisers aren't getting a bargain, and so someone is making an absolute mint on the difference..

detaro 9y ago
Note though that the CPM billed to the advertiser is for when their ad isn't skipped, whereas the views for the YouTuber include those that skipped (or blocked) the ad, so the numbers do not compare directly. I'd be curious how large the skip-rates are (Candy Japan mentions 70%, but I don't know how far that generalizes)