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Question about the freely given consent - Say I'm a car company like Tesla and I collect telemetry from the car to train a self-driving car model. I ask the use

Question about the freely given consent - Say I'm a car company like Tesla and I collect telemetry from the car to train a self-driving car model. I ask the user for consent to collect this data to train the self-driving model. For the users that refuse this consent, can I prevent them from accessing the self-driving feature of the car? If not, how would the company deal with the free-rider problem - nobody opts in because they want their privacy but they also want the feature?

greglindahl 9y ago
The number of potential free-riders is tiny, so there's no reason to retaliate against them. The same problem exists in Internet services. If blekko (a startup search engine) saw a DNT do not track header from a user, we wouldn't even include their queries in our anonymized dataset. That slowed our learning-to-rank process, but only by a little.
wastedhours 9y ago
In that instance, I (personally, IANAL) wouldn't use consent as the legal basis. You could (esp with a legal team like Tesla could afford) pretty easily work that into either fulfilment of a contract, or legitimate interests. AI and ML have to be careful [0], as you need to be explicit about the data's use and impact on the end-user. The most given example for this is ML algos that determine eligibility for financial products, but we could probably twist that Tesla example to fit a similar to be "my data is used to inform an algo that determines what the car does in a dangerous situation", so you might have to abide by rights to explanation and data editing. [0] https://ico.org.uk/for-organisations/guide-to-the-general-data-protection-regulation-gdpr/individual-rights/rights-related-to-automated-decision-making-including-profiling/ https://ico.org.uk/for-organisations/guide-to-the-general-da...