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And honestly, if you are producing content that really engages people, YouTube advertisements is the least efficient usage of your brand. Someone like her could
by xkjkls 9y ago
And honestly, if you are producing content that really engages people, YouTube advertisements is the least efficient usage of your brand. Someone like her could probably launch a food book, or patreon, or any number of parallel branding ventures where she would get a much higher cut of the revenue.
If you're someone on YouTube who just puts out viral cat videos, you're probably going to struggle much more with parallel branding.
- subpixel 9y agoI agree there’s the potential for a greater audience based on the content, but the audience is an equally important factor. I suspect the vast majority of this creator’s audience is in India - how is the Patreon adoption there? What brands are looking to connect with home cooks of the suncontinent? I don’t know, I’m way outside the market. It might be the case that YouTube ads are her most solid and repeatable opportunity. But I do hope for her sake that she finds as much success as possible.
- intended 9y agoAs far as I Know there is no patreon/Kickstarter for India. I suspect this is likely due to banking rules, as well as rules for remittance of foreign currency being difficult. But this is an educated guess on my part. The other options could be that this is India and some totally unexpected effect has already taken over the market and I haven't recognized it. Maybe Kitty parties (A type of savings club)
- AstralStorm 9y agoAlternatively she makes money from endorsements and covert advertising on her channel. (Similar to many hardware review tech channels.)
- xkjkls 9y agoYeah, that normally works really well for any channel with alot of customer products associated with it. Hardware + cooking are great examples.
- xkjkls 9y agoThat's true I guess; I was assuming she was a Maangchi like figure.