The market doesn't bear this out with current cars, so why should autonomous cars be any different? Cars are marketed as powerful, sexy, vehicles that imbue wit

The market doesn't bear this out with current cars, so why should autonomous cars be any different? Cars are marketed as powerful, sexy, vehicles that imbue with strength to traverse the harshest conditions in the worst weather. Macho vehicles. The only car maker that seems to have a sterling reputation for safety is Volvo, and they're a niche manufacturer.