Not OP, but unknown companies are unkown quantities. They might be better than AWS, but they also might just be worse. It is the very known-ness of AWS that gi

Not OP, but unknown companies are unkown quantities. They might be better than AWS, but they also might just be worse. It is the very known-ness of AWS that gives it the 'seal of basic quality'. To compete, the unknown company would probably need a reputation for excellence. Note that it takes a reputation excellence to beat AWS not because AWS is excellent, but to ensure that even if the reputation is off by a little, the company still isn't shite. (there is also the bonus of excellence on its own being an enticing reason to swap)