YouTube don't directly determine how much ad revenue a creator receives. Advertisers bid to place their ads next to content based on keywords and viewer demogra

YouTube don't directly determine how much ad revenue a creator receives. Advertisers bid to place their ads next to content based on keywords and viewer demographics; the creators receive a 55% share of whatever the advertiser paid. American viewers are generally the most lucrative, in part because of the share of YouTube Red revenues that creators are eligible to receive. A great deal depends on other contextual and demographic factors. YouTube do indirectly influence the revenue that creators receive by tagging certain videos as "not suitable for most advertisers". This is a substantial bone of contention in the YouTube creator community.