Who ever wants to play an ad bits for it against others who want to play ads for the same target group. Youtube takes its share and pays out the share of the co

Who ever wants to play an ad bits for it against others who want to play ads for the same target group. Youtube takes its share and pays out the share of the content creator based on this price. Higher $ for content creators in the US just means that who ever wants to run ads in the US has to pay more money in the first place.