How do you define effectiveness? A company using a particular approach does not automatically imply that it's an effective way to do it. You can make any approa

How do you define effectiveness? A company using a particular approach does not automatically imply that it's an effective way to do it. You can make any approach work if you invest enough resources into it. To determine whether a particular approach is effective, it has to be compared against the available alternatives to determine whether it's effective or not. So, I'm a bit baffled by you saying that's a totally different point. So, perhaps you can explain the metric that you're using here to define effectiveness.