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If we do decide to raise prices, it it best practice to raise them for current customers or for new customers only?
by rebelidealist 9y ago
If we do decide to raise prices, it it best practice to raise them for current customers or for new customers only?
- nsp 9y agoAnecdotally at teachable (course creation saas, listed paid plans are 39/mo-299/mo) , we’ve grandfathered people into lower pricing and offered a couple weeks to get in on the lower price when we raised prices, which was a nice forcing function that drove a lot of upgrades.
- mythz 9y agoWe did and and we'll always grandfather pricing. Rewards and keeps your earliest adopters (and likely best cheer leaders) happy, whilst focus remains on delivering value to attract new Customers.