> Humans would happily use vast amounts of electricity 24x7x365 our entire lives if it is available. That assumption could be false, though. I only want to fi

> Humans would happily use vast amounts of electricity 24x7x365 our entire lives if it is available. That assumption could be false, though. I only want to fill my house with a certain amount of lumens before it starts hurting my eyes, and it only takes a certain amount of electricity to produce those many lumens. Maybe I could get a bigger house, but that ends up being limited by housing costs instead of electricity costs, so the cost of houses limits how much electricity I burn on lights. Or maybe TV's? Sure, a bigger TV would eat more electricity, but I can't afford an infinitely large TV, so the price of TV's limits how much electricity I use. Computers are the same way TV's are. I guess your second bullet point is true? Electricity costs are falling, but the total cost of doing stuff with electricity is going up because the gadgets are getting more expensive relative to how much power they pull.