I worked as a strategy guy in the same space as AWS. In my opinion, you don't. You look at what they are doing in the market, and you decide how you fit in arou

I worked as a strategy guy in the same space as AWS. In my opinion, you don't. You look at what they are doing in the market, and you decide how you fit in around them, there is typically a pretty decent business there, AWS is a great for wake building, developer first is key. :)