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tell me one smb marketing channel? email isn't one (no different from cold calls)
by mlevental 9y ago
tell me one smb marketing channel? email isn't one (no different from cold calls)
- BartBoch 9y agoLinkedIn, for example, would be one in my opinion. The channels for SMB are smaller and harder to see for businesses with IPO in their minds, but forum boards and business groups are amazing for this. I was testing once an idea and proposed a free package to all SMB's in a certain community. I mentioned, that I was doing this to help the community and give back. Majority of requests (and I have got few dozens of them) wanted to go for the paid plan right away, which was few hundred bucks and took few hours of my time to complete. The SMB marketing channels are surely there, but they are small and distributed, so they require much more manual work than regular channels.
- deleted 9y ago[deleted]
- goatherders 9y agoWhy aren't emails and cold calls a marketing channel? This is how I've done it for years with great success.
- cardine 9y agoHacker News is one. We are all being marketed to by Stripe right now. Startups aren't the only type of business where the people within them congregate in specific areas. So you just have to find those places for your specific customer profile.
- wastedhours 9y agoSmall business forums - there's plenty that are generic and they often have ad units and/or allow you to build up a content marketing following.
- yread 9y agothere is also https://www.reddit.com/r/smallbusiness/ https://www.reddit.com/r/smallbusiness/