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I have a horrible memory about reading, so don't recall this from Zero to One, but I'd suggest saying there is "no SMB marketing channel" means you haven't defi

I have a horrible memory about reading, so don't recall this from Zero to One, but I'd suggest saying there is "no SMB marketing channel" means you haven't defined who your customer is. Is there really an "enterprise" channel where you can go and find all enterprise businesses? Or s single "consumer" channel. Look at all the SaaS companies that sell to SMBs. The marketing channels are there, but you have to find the channel that suits your market.

mlevental 9y ago
tell me one smb marketing channel? email isn't one (no different from cold calls)
- BartBoch 9y ago
  LinkedIn, for example, would be one in my opinion. The channels for SMB are smaller and harder to see for businesses with IPO in their minds, but forum boards and business groups are amazing for this. I was testing once an idea and proposed a free package to all SMB's in a certain community. I mentioned, that I was doing this to help the community and give back. Majority of requests (and I have got few dozens of them) wanted to go for the paid plan right away, which was few hundred bucks and took few hours of my time to complete. The SMB marketing channels are surely there, but they are small and distributed, so they require much more manual work than regular channels.
- deleted 9y ago
  [deleted]
- goatherders 9y ago
  Why aren't emails and cold calls a marketing channel? This is how I've done it for years with great success.
- cardine 9y ago
  Hacker News is one. We are all being marketed to by Stripe right now. Startups aren't the only type of business where the people within them congregate in specific areas. So you just have to find those places for your specific customer profile.
- wastedhours 9y ago
  Small business forums - there's plenty that are generic and they often have ad units and/or allow you to build up a content marketing following.
- yread 9y ago
  there is also https://www.reddit.com/r/smallbusiness/ https://www.reddit.com/r/smallbusiness/

mlevental 9y ago

tell me one smb marketing channel? email isn't one (no different from cold calls)

BartBoch 9y ago
LinkedIn, for example, would be one in my opinion. The channels for SMB are smaller and harder to see for businesses with IPO in their minds, but forum boards and business groups are amazing for this. I was testing once an idea and proposed a free package to all SMB's in a certain community. I mentioned, that I was doing this to help the community and give back. Majority of requests (and I have got few dozens of them) wanted to go for the paid plan right away, which was few hundred bucks and took few hours of my time to complete. The SMB marketing channels are surely there, but they are small and distributed, so they require much more manual work than regular channels.
deleted 9y ago
[deleted]
goatherders 9y ago
Why aren't emails and cold calls a marketing channel? This is how I've done it for years with great success.
cardine 9y ago
Hacker News is one. We are all being marketed to by Stripe right now. Startups aren't the only type of business where the people within them congregate in specific areas. So you just have to find those places for your specific customer profile.
wastedhours 9y ago
Small business forums - there's plenty that are generic and they often have ad units and/or allow you to build up a content marketing following.
yread 9y ago
there is also https://www.reddit.com/r/smallbusiness/ https://www.reddit.com/r/smallbusiness/