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Hey, that's me! (FormAPI: https://formapi.io https://formapi.io) The screenshot in the article is actually the updated pricing, after I followed advice from @p

Hey, that's me! (FormAPI: https://formapi.io https://formapi.io) The screenshot in the article is actually the updated pricing, after I followed advice from @patio11. Here's a screenshot of the original pricing: https://imgur.com/a/3JtUU https://imgur.com/a/3JtUU That was definitely too many plans. I also really like the copy suggestions, and have started using that in some AdWords campaigns: "Save weeks of development work on PDF generation; fits easily in the budget for any project." Thanks a lot for the help!

Moter8 9y ago
Not sure if 49$ is really fair (didn't read what the product is), but eliminating that huge list of plans was a very good choice.
- nathan_f77 9y ago
  I was also a bit worried about the price change, but people have still been signing up! The service saves a lot of development time, so I think it's very affordable when compared to a developer's salary.
duncanawoods 9y ago
Given they are all usage tiered, why have plans at all? You could just have one metered plan and show how usage gets cheaper the more you use it.
- nathan_f77 9y ago
  That’s a great question. I’ve been trying to decide if that’s the best way to go. I’ve built a metered plan internally that has the following tiers: • 0 - 100 PDFs: $0.20 per PDF • 100 - 1,000 PDFs: $0.10 per PDF • 1,000 - 10,000 PDFs: $0.05 per PDF • 10,000 - 100,000 PDFs: $0.02 per PDF • 100,000+ PDFs: $0.01 per PDF I don’t like that the customer is invoiced at the end of the month, instead of paying at the beginning. I was worried that someone would generate a lot of PDFs, and then their card would be declined. I might have spent a lot of money on hosting and wouldn’t be able to collect payment. For brand-new customers, I could also collect payments at certain intervals (E.g. $50, $100, $500, $1000, $5000.) After 2 months, I could trust them more and just have one charge at the end of the month. I could continue to have monthly plans with quotas, and add the pricing tiers based on usage. If a customer knows that they will generate at least 100 PDFs per month, then they could pay a discounted rate at the beginning of the month, and save 30% on the first 100 PDFs. I was also thinking that customers could buy “credit packages” at a discounted rate. This would useful if they are running a one-time batch job, and wanted to get a discount for the next 1,000 PDFs. The credits would also roll over to the next month, and I don’t think I would set an expiry date. I paid for some credits on KeyCDN, and it was really annoying when they expired after a year. I’ll continue to think about this and A/B test different pricing over the coming months.

Moter8 9y ago

Not sure if 49$ is really fair (didn't read what the product is), but eliminating that huge list of plans was a very good choice.

nathan_f77 9y ago
I was also a bit worried about the price change, but people have still been signing up! The service saves a lot of development time, so I think it's very affordable when compared to a developer's salary.

duncanawoods 9y ago

Given they are all usage tiered, why have plans at all? You could just have one metered plan and show how usage gets cheaper the more you use it.

nathan_f77 9y ago
That’s a great question. I’ve been trying to decide if that’s the best way to go. I’ve built a metered plan internally that has the following tiers: • 0 - 100 PDFs: $0.20 per PDF • 100 - 1,000 PDFs: $0.10 per PDF • 1,000 - 10,000 PDFs: $0.05 per PDF • 10,000 - 100,000 PDFs: $0.02 per PDF • 100,000+ PDFs: $0.01 per PDF I don’t like that the customer is invoiced at the end of the month, instead of paying at the beginning. I was worried that someone would generate a lot of PDFs, and then their card would be declined. I might have spent a lot of money on hosting and wouldn’t be able to collect payment. For brand-new customers, I could also collect payments at certain intervals (E.g. $50, $100, $500, $1000, $5000.) After 2 months, I could trust them more and just have one charge at the end of the month. I could continue to have monthly plans with quotas, and add the pricing tiers based on usage. If a customer knows that they will generate at least 100 PDFs per month, then they could pay a discounted rate at the beginning of the month, and save 30% on the first 100 PDFs. I was also thinking that customers could buy “credit packages” at a discounted rate. This would useful if they are running a one-time batch job, and wanted to get a discount for the next 1,000 PDFs. The credits would also roll over to the next month, and I don’t think I would set an expiry date. I paid for some credits on KeyCDN, and it was really annoying when they expired after a year. I’ll continue to think about this and A/B test different pricing over the coming months.