In the guys defense, he's not exactly Steve Jobs or Bill Gates. He runs a freaking flower shop. SEO isn't exactly a 'core-copentency'. I don't think it was u

In the guys defense, he's not exactly Steve Jobs or Bill Gates. He runs a freaking flower shop. SEO isn't exactly a 'core-copentency'. I don't think it was unreasonable for him to assume that the business' he hired to do SEO were operating in a legal and ethical manner.