4 ms·
Hazard a guess: where .99 lowers the leading digit and feels "cheap", .87 feels more precise than a round number like X.00. Even if it's entirely arbitrary, it
by alexeldeib 9y ago
Hazard a guess: where .99 lowers the leading digit and feels "cheap", .87 feels more precise than a round number like X.00. Even if it's entirely arbitrary, it carries weight of apparent calculation behind it.
- ttul 9y agoDoes anyone have any science to hack this up?
- tmnvix 9y ago> hack this up I had to chuckle a bit. So you want some science to discredit the idea?
- ehnto 9y agoI will try and find the book, but their is research behind arbitrary pricing. Hardware stores for example often use exact sounding pricing because the consumer is making a rational purchase rather than an emotional one, and a price that seems calculated based on real value aligns well. The 478 dollar drill must cost that much because of the precise materials used to build it. Compared to the 199 dollar one which is obviously made of cheap materials and marked up.