In response to your point: Doesn't seem that eccentric except the first bullet point. The eccentricity stems from the extreme adherence to the principles. Lik

In response to your point: Doesn't seem that eccentric except the first bullet point. The eccentricity stems from the extreme adherence to the principles. Like I said in the post, “I think a lot of entrepreneurs follow these principles to some extent, at least some of the time. But I take their adherence to the extreme. And I think that is where the sustainable competitive advantage actually arises.” Some examples: Do as much as possible, myself. Startups usually silo tasks functionally, even if all co-founders are somewhat exposed (via emails/meetings/etc.). Usually X is primarily responsible for sysadmin, Y for the "front-end", Z for "marketing" or whatever. Not so with me. I'm in everything 100%. I also am quite reluctant to outsource things that other startups usually outsource, and it has helped me in the past in countless ways (scale easily, get to optimal configurations quicker, generate innovative ideas faster, etc.). Question everything, all the time. Startups usually move on when things are done, at least until the next “major revision.” For example, a team may do the “design” of this page or that, and then not touch it for quite a while. I consciously try to think about everything as much as possible, and I tweak little things (like individual words, a pixel here a pixel there) all the time. It is a much more rapidly iterative process. Only trust data. Startups generally are not doing A/B testing and other experiments all the time. But they should. And I do so whenever I have the sample size to get meaningful results. And even if not, I try to change things up and get anecdotal evidence to point me the right direction. Again, I mean even down to little tweaks, like one word changes and their impact on various conversions. I think this is an essential part of moving to optimal solutions faster. Don't seek funding unless there is a good reason for doing so. Startups generally take some money to pay for salaries and what not. Not me. It has to be a “good reason.”