I don't think its negligence really, though it is bad. The problem isn't extremely widespread and it seems only smaller networks that don't have the resources a

I don't think its negligence really, though it is bad. The problem isn't extremely widespread and it seems only smaller networks that don't have the resources are affected (google fixed that problem on youtube very quickly). I don't think white/blacklists are the best solution, though they do work most of the time right now - I'd rather see a flag that publishers can enable to browsers that lets them use more resources. IF your site is a web-app, allow it to use a lot of resources. If its a blog / non-intensive site, simply don't let it use a lot of resources or just ask the user if they want to use more resources. I don't know if sites would self identify or if a browser could just analyze them on the fly, but this approach seems to make sense. (A little rocky at the start, but it would scale effectively).