Really depends on what your offering is. If everyone else is also cold calling for your service, it's probably not going to work. If very few people are cold ca

Really depends on what your offering is. If everyone else is also cold calling for your service, it's probably not going to work. If very few people are cold calling / cold e-mailing with your very valuable service that solves an urgent need, then it will be highly effective. Cold outreach with a lot of effort/expense put into it is also a different beast from the typical cold call.