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Eh... I'm not sure about "wildly effective." A few years ago I started a business and cold called for several hours each day for the first four months. I didn't
by MatthewRJones 9y ago
Eh... I'm not sure about "wildly effective." A few years ago I started a business and cold called for several hours each day for the first four months. I didn't make a single sale, and I'm told I have an excellent phone presence.
What succeeded for me was SEO, direct mail, and email campaigns. I still had to do sales pitches, but I was working off warm leads from people that actually wanted to hear from me.
I'm not saying cold calling doesn't work. I'm saying it's an inefficient use of time. Yes, some people will buy, but there are far more efficient ways of reaching potential clients.
- maxxxxx 9y agoIt probably depends a lot on your type of product.
- oligopoly 9y agoIt sounds you tried different scripts, tones, outcome frames, pacing/leading, pausing, emphasising key words, right people on the phone etc..? Somebody liked the sound of your voice, however the sales numbers suggest something isn't lining up. Read your script out loud and record it with iPhone. You can pretty much sell anything cold calling enough people. Could be the product you are selling, but sounds like there could more efficient ways to proceed if you ever start cold calling again.
- goatherders 9y agoIt wasn't wildly effective for you, over four months, for your product/service to the specific people you called at the price you offered. A valid data point for sure, but far from empirical.
- ecdavis 9y agoNo true cold caller.