I had a lot of trouble seeing past the Hi-Res (studio behind Requiem for a Dream, among others) style pop up-driven website with cheap interactive plays at emot

I had a lot of trouble seeing past the Hi-Res (studio behind Requiem for a Dream, among others) style pop up-driven website with cheap interactive plays at emotion. Surely this is just an old-school DHTML site built using new tricks? I thought we were past this kind of website.