Everyone hates cold calling. Everyone. Some people like the challenge and the reward of getting a total stranger to spend money. But no one actually like a

Everyone hates cold calling. Everyone. Some people like the challenge and the reward of getting a total stranger to spend money. But no one actually like a cold calling. But there are a lot of things we do professionally that we don't enjoy. Expense reports are a huge time sink and I hate doing them. But I hate not getting reimbursed even more. If you are trying to hire salespeople who can cold call well then I suggest looking for people that are highly organized, process driven, friendly and good storytellers. During the interview try and pay attention to how many times they say "uh" "like" and "you know." Ask them their favorite experience from last summer and see if the way they tell the story is interesting. Try to get them to tell you if they have student loans, a mortgage, a family...anything that indicates a greater immediate financial need. Challenge something they said and see if they defend themselves (competitiveness). The best salesperson I know is crazy as a shithouse rat and rather unreliable...until I tell him I met a guy that's better at sales than he is. Then he gets to work and does things that will blow your mind (cold call to 5 figure deal in 2 weeks). The second best cold caller I know told me in the interview "I hate cold calls. But I love Chanel." It takes a personality type but it isn't difficult work at all. Most people are just scared and/or don't spend enough time on the work.