Interesting question, thanks. I think there are at least three levels of emotional connection: 1) cerebral/logical/abstract: these emotions spark from the appl

Interesting question, thanks. I think there are at least three levels of emotional connection: 1) cerebral/logical/abstract: these emotions spark from the application of "meaning" in the world. We are making meaning, finding it each moment and all that has been given meaning is real, is rational. the problems to solve here will involve concepts like precision, efficacy, economy. value addition will come from scale. the solutions will likely be a rehash of existing ideas, resulting product will likely be incrementally better. Example: Jon Stewart interviewing Bill Gates, asked him "What does the F12 button do?", to which Bill replied "Why don't you start from F1 and work your way up?". 2) emotional/physical/kinesthetic: once you break the shackles of reason, thinking, and logic, the only other accessible world with problems to solve is the material/aristotelian world, where emotional intelligence will mean tapping into "state" in which meaning(s) exist. these "states of meaning" may or may not be meaningful themselves, but they are important to us. Concepts to watch out for involve: habit, need, convenience, identity etc. value addition comes from synthesis. Example: Scrub daddy. doing dishes with soft and hard sponge are two different "states of meaning" and its value lies in its combination of the two, making a more convenient product. 3) coherence/consistency: the last approach is to do something more "safely" with/because less human involvement, people will pay for taking away their uncertainties and this is a big emotional issue for some. outside of speculation, perhaps this is the most lucrative area an inventor can crack open. value comes from exploitation of risk-aversion. Example: crypto, insurance.