Facebook and farmville are the ghettos of the social media world They are more like the soap operas of the social media world. In the 70s, 80s, and 90s the de

Facebook and farmville are the ghettos of the social media world They are more like the soap operas of the social media world. In the 70s, 80s, and 90s the decision maker in the household would have nothing to do at 2PM in the afternoon. Companies like P&G and Johnson & Johnson sponsored soap operas to blast advertising about household products at the key decision makers. Hence the term "soap" opera. In the early 2000s we saw the rise of mommy bloggers. P&G, J&J started advertising on blogs. Suddenly, the key decision makers became sneezers, too. They were purchasing product but they were also writing and evangelizing products, too. The last few years we have seen Farmville and other social games. Here's the result of a quick Google search for P&G and Facebook. http://www.insidefacebook.com/2010/01/23/facebook-roundup-page-admin-changes-proctor-gamble-ftc-dave-morin-zynga-kissmetrics-and-soccer/ http://www.insidefacebook.com/2010/01/23/facebook-roundup-pa... Farmville becomes another channel for these brand to get their product in front of consumers. Social games should be called soap games.