The 'insane' part is that Apple are supposed to be the hardware manufacturer and should therefore have cheaper costs than a supplier that is not primarily a har

The 'insane' part is that Apple are supposed to be the hardware manufacturer and should therefore have cheaper costs than a supplier that is not primarily a hardware manufacturer. Clearly there is more to the storage game than hardware. However, if Apple can make their own chips, can make their own computers, can make their own operating system and even their own cloud storage, it is odd that they rent out someone else's x64-x86 rigs.