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Your reply dodges the point raised by the article. They do a taste test and the beers have different flavours. Then they repeart the taste test blind and the be
by alan-crowe 16y ago
Your reply dodges the point raised by the article. They do a taste test and the beers have different flavours. Then they repeart the taste test blind and the beers taste the same. The article suggests that the taste comes from the advertising. I suggest that it wasn't about taste to begin with. Why do you think that stripping the labels off the bottles made the flavour go away?
- jrockway 16y agoNo, we're saying the same thing. Brand => perception => flavor. Brand => perception => willingness to buy it in front of your friends. The mind works in interesting ways.