> My wife is the other end of the scale of target market. Complete non-techie, absolute ease of use consumer. She used it as a glorified egg timer, bluetooth sp

> My wife is the other end of the scale of target market. Complete non-techie, absolute ease of use consumer. She used it as a glorified egg timer, bluetooth speaker and occasionally to play some radio (when it didn't cut out). IT did nothing else for her and adding skills herself was a PITA step too far. I live and breathe in the tech world, and this is exactly how my family and I use Alexa. Almost entirely for timers and alarms (kids use it every day to set a timer for when they practice piano). I use it as an alarm to help me wakeup in the AM. And we'll use it to turn lights on/off while on vacation. That's about it. The rest of our interactions are generally, "Alexa, STOP!"