Because that's how humans are. We're terrible with statistics and great with stories. This is reflected in every aspect of culture and human decision making (it

Because that's how humans are. We're terrible with statistics and great with stories. This is reflected in every aspect of culture and human decision making (it's why the field of Game Theory even exists, to demonstrate better systems of choice). What about conflicting statistics? How do you decide which is better? Answer: a deeply complex personal series of metrics, built on your opinion of logic. There's no perfect choice tree for a person. You're always affected by emotion. You can try and pretend that doesn't exist, or you could use it, but you can't eliminate it.