A half-measure would be to brand the versions with something more distinctive and memorable than a number, e.g. 2.3 = "Android Ginger". Maybe Google is shootin

A half-measure would be to brand the versions with something more distinctive and memorable than a number, e.g. 2.3 = "Android Ginger". Maybe Google is shooting for where Apple is -- frequent, free updates compatible with the vast majority of active hardware. If they could get there, it wouldn't make sense to invest in branded updates. But what do they need to do with (or to) the carriers/manufacturers to achieve that?